SaaS & Software Distribution
SCALE SALES
THROUGH
CHANNEL NETWORKS
Building and activating partner distribution networks for software products — subscription, license, or freemium — across multiple markets simultaneously.
10K+
retail locations
in 52 countries
Process
What's included
- —Distribution channel mapping — identifying resellers, VARs, integrators, and co-sell partners in target markets
- —Go-to-market strategy per market with localisation and pricing model adaptation
- —Partner onboarding: commercial terms, training materials, sales enablement kits
- —Omnichannel approach — combining online distribution with retail or physical point-of-sale
- —Freemium and trial mechanics design for self-service product-led growth
- —Partner channel performance tracking and revenue attribution
Outcomes
What you get
- —A functioning partner distribution network generating first revenue within the engagement period
- —A replicable partner channel playbook for independent scaling into new markets
- —Market coverage report with addressable opportunity per channel type
- —Clear attribution and revenue tracking per partner and channel
KPIs tracked
◆Active partners by market and tier
◆Revenue attributed per channel and geography
◆Partner activation rate and time-to-first-sale
◆Market coverage vs. addressable opportunity
10K+
Retail locations covered via ESET distribution partnership network
52
Countries in partner distribution network
CIS + EU
Primary markets activated in first engagement cycle
Best for
SaaS B2BSoftware vendorsFinTech productsCybersecurity firmsEnterprise softwareProductivity tools